Should A Wannabe Content Creator Pal Stop Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to film her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that she has supported me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, altered, or posted for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the details, posting them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could benefit her career in design too. That’s not blackmail, it's simply being realistic.

I would take her to these events even if she didn’t help me, but I want her to see the benefits the content we create together can get us: an opening. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions help each other in small ways. My assumption was recording a short video now and then would be fun for Beth. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our time together.

I value Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She must to respect her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your relationship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Jennifer Schwartz
Jennifer Schwartz

Award-winning travel photographer and writer who has explored over 60 countries, capturing unique cultures and landscapes through her lens.